As the school year draws to a close, all of us pause to reflect on how we’ve grown and look to the future. Vanderbilt Business Review is no different. We are always striving to improve our reporting...
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Taylor Swift is not just a global pop icon –she is a cultural force capable of shaping consumer behavior with a single announcement. When Swift partnered with Starbucks...
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Most people know Reformation—if not for its sustainability and marketing, then for its signature aesthetic and prominent brick-and-mortar location, a physical store,...
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It is difficult to come across a student on Vanderbilt’s campus who has not heard about the infamous Gen Chem class. With 700+ students enrolled in CHEM 1601 this semester,...
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With the rise of artificial intelligence (AI), marketers are rethinking how they plan, create, and compete. What once seemed impossible is now feasible, and companies are...
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1. Tongue Ad (Coffee-Mate, 2025)
Honestly, this is the weirdest ad out of all the ones I could find. First of all, it’s honestly pretty tough to tell what the ad is even...
Image generated in Midjourney AI
Nashville, the capital city of Tennessee and home to Vanderbilt University, has gone through remarkable transformation in recent years, but is it all a good thing?...
Image generated in Midjourney AI
When you think about instant noodles, does that image of a steaming bowl of thin, wavy noodles lifted by a pair of wooden chopsticks or a fork convert into changes...
Photo taken by Frederik Schutz
New York, Houston, Los Angeles, Chicago– these are some of the biggest cities in the United States, and some of the most economically and culturally significant in...
Photo taken by Yixin Qian
The Vanderbilt Thrift Store, a Vanderbilt Student Government (VSG) initiative, was launched in November 2021 to offer free clothing to the Vanderbilt community. The store...
Photo taken by Jeremy Rosenkranz
Background & History
With Campus Dining receiving lots of backlash in the first few weeks of the 2024-2025 school year, many students are opting to dine at the...
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Watching college basketball at night is a longstanding tradition in my house. My dad and I sit in recliners with our eyes glued to the screen while we eat, do work, play with...
