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When you ask someone about Nashville, “college town” will probably not be their chosen descriptor. With its incredible music scene, fabulous restaurants, and all sorts of attractions, Nashville is often known for its tourism, drawing people from all over to experience the city’s unique culture.
One might think that tourists are then the main focus of local businesses, but the greater Nashville area is also home to roughly 9 colleges, making college students an important market for Nashville businesses. But how do businesses attract these college kids? And, likely most important to you, which businesses do this?
Student Discounts and Deals
Nashville businesses have recognized the lucrative benefits of marketing themselves to students. The better news is that their market tactics benefit us too! Nashville’s establishments have capitalized off the unique budgetary position of college students trying to invest in their futures, but typically not making much money in the meantime. What better way to attract students living off a college budget than deals and discounts? Who isn’t looking to save some money? There are various businesses in the Nashville area that will cut your costs if you bring a student I.D.
Museums
Many museums in the Nashville area offer lower admissions prices for college students. If you present your ID at the Frist Art Museum you will receive 30% off regular admission prices as well as completely free entrance on Thursdays from 5:00 p.m. to 8:00 p.m. A few other popular Museums that provide student discounts are the Tennessee State Museum, the Centennial Art Gallery, and the Country Music Hall of Fame Museum.
Movie Theaters
In for a movie night? There are many theaters in the Nashville area where you can get the full movie-going experience without breaking your bank. Every AMC theater allows students to save, and you have 7 different theaters to choose from in Nashville. If you want a more local experience, the Belcourt Theater is Nashville’s only non-profit film and music venue and they often participate in joint events with Vanderbilt offering deals and exclusive access for students.
Other Attractions
Outside of museums and movies, Nashville offers many opportunities to explore its vibrant life and beautiful scenery. Many of these other attractions offer student deals as well. The Cheekwood Botanical Gardens display beautiful art exhibits and 13 different gardens, as well as the Cheekwood mansion, all of which you can visit at a reduced price with your student I.D. The Adventure Science Center, with its rotating interactive exhibits, and the incredible musicians playing at the Nashville Symphony are all at your fingertips for lower student prices.
Restaurants and Taste of Nashville
Over 45 restaurants in the Nashville area partner directly with Vanderbilt to allow students to use their commodore card for dining off campus through VU’s meal plan. Students can use their meal money – which comes included in your meal plan – to eat at their favorite burger joints, pizza places, Mexican restaurants, brunch spots, and more in the surrounding area.
Conclusion
These are just a few of the highlights of the marketing techniques, deals, and special offers from Nashville businesses that college students can take advantage of. Clearly businesses have not underestimated us as a vital part of the Nashville community and economy. In tapping into the college-kid market, local establishments have created a mutually beneficial relationship between students and businesses. Nashville corporations attract a whole market of new customers and increase their profits while college students enjoy the city’s resources without breaking their banks.
